Why true north?

FRESH SEAFOOD AND A FAMILY PURSUIT THAT SPANS GENERATIONS

Our obsession with delicious, fresh seafood has been in our DNA since the day our ancestors began fishing the waters of the Bay of Fundy six generations ago.

And while times have changed, we haven’t.

Like our grandparents, we’re proud to spend our days living and working alongside our neighbors and friends in coastal communities to produce the freshest seafood imaginable.

Fishing is in our blood. It drives us to innovate—to stay true to you, the environment, and to ourselves. It’s our True North.

Canadian Seafood

We work with local suppliers here in Atlantic Canada whenever possible. This ensures we support local Canadian companies and allows us to send high-quality, fresh seafood directly to your door.

Quality Matters

Every meal can turn into something special with the right ingredients. Taste the same quality True North seafood we supply to high-end restaurants, markets, and stores without leaving your home.

Environment Friendly

When you order from True North, we supply your seafood from local suppliers whenever we can. This ensures your product is traveling less distance to get to you, arriving fresher and with less environmental impact.

IT’S HARD TO FORGET WHERE YOU COME FROM IF YOU NEVER LEAVE.

We know that it takes a village to bring you fresh quality. That’s why we’re so proud of the things we do to improve the lives of our communities. And while it starts with sustainable employment, it doesn’t end there—we’re always spearheading community initiatives like shoreline cleanups, donations, and scholarship opportunities.

Every hour and dollar we donate is an investment in our neighbourhoods—and in the people we live and work with every day.