Privacy policy

True North Seafood, Inc. respects your rights with regards to data privacy and data protection when you communicate (online or offline) with us through our various websites, mobile applications, offline programs, and events. Our Privacy Policy was developed to inform you how True North Seafood, Inc. (“True North Seafood,” “we,” or “our”) collects, stores, uses, shares, processes, and protects information about our customers (“you”). It also provides information on how to access and update your personal information and make choices about how your information is used.

  • By using our websites, applications, or by otherwise providing us with your personal information, you are accepting the practices described in this Privacy Policy.
  • If you do not agree to this Privacy Policy, you must not use our websites, applications, or provide us any of your personal information.
  • We reserve the right to make changes to this Privacy Policy at any time.
  • Any changes will be provided in this Privacy Policy, and website or application changes that are impacted by this Privacy Policy will be communicated to you prior to the change becoming effective.

We encourage you to regularly review this Privacy Policy to make sure you are aware of any changes and how your information may be used.

Please be informed that True North Seafood is the data controller of any personal information you submit to us.

If you have any requests concerning your information or any questions about this Privacy Policy, please Contact Us.

For a detailed description of our privacy practices, please review the details below.

SECTION 1 - WHAT DOES THIS PRIVACY POLICY APPLY TO?

This Privacy Policy applies to information that we collect from or about our customers through the methods described below. This Privacy Policy does NOT apply to information collected by our affiliate companies or joint venture partners.

Please note: we may combine information that we collect via one method (e.g., a website) with information that we collect via another method (e.g., an offline event). We do this to get a more complete view of our customers, which, in turn, allows us to serve you better by offering a more personalized experience.

True North Seafood websites

This refers to any customer-directed websites operated by True North Seafood, including sites that we operate under our own domains/URLs and sites that we run on third-party social networks including Facebook (e.g., Facebook fan page), Instagram, and other sites.

True North Seafood mobile sites

This refers to any customer-directed mobile sites operated by True North Seafood.

Call centers

This refers to information that we may collect from customers through our call centers. For example, if you contact us via phone with a question, comment, or suggestion.

Data from other sources

This refers to information we may obtain about you from other sources. For example, we may hire a third-party data aggregator to provide us additional information about our existing customers (this is known as “data appending”). We may also receive information from third-party co-sponsors who we may occasionally partner with to run special contests or other promotions. We may also receive information about customers when we acquire other companies.

Text Marketing and notifications:

By entering your phone number in the checkout and initialising a purchase or subscribing via our subscription form, you agree that we may send you text notifications regarding your order and text marketing offers. You acknowledge that consent is not a condition for any purchase.

If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you with in any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply.

If you have questions, please text HELP to the number via the message. You can also Contact Us for more information.

SECTION 2 - WHAT INFORMATION DO WE COLLECT, INCLUDING HOW DO WE RESPOND TO DO NOT TRACK SIGNALS?

Depending on how you interact with True North Seafood (online, offline, over the phone, etc.), we may collect various types of information (personal and aggregate) as described below.

Personal information (as used in this Privacy Policy) refers to such types of information that can be used to personally identify you. Aggregate information does include personally identifiable information.

In some instances, (and unless we say otherwise below), we may combine information (e.g., personal contact information with account login and/or demographic information) and store them together in our records. We strive to limit the amount of information we collect and limit storage to information that is necessary to provide you the relevant services. We generally store your information for as long as your account is active with us or as needed to provide you the relevant services. We may store your information for a longer period of time to comply with legal or regulatory obligations, resolve disputes, enforce our agreements, or for records management purposes.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Personal contact information

This includes any information that would allow us to personally contact you such as your name, home or mailing address, phone number (home, cell, etc.), and email address. In some cases, this could include personal information for someone else (for example, if you provide a friend’s email address or personal information). We typically collect personal contact information in connection with a variety of activities, including customer service inquiries, contests, surveys, and other promotions.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers or other payment information), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

Demographic information

This includes any information that describes your demographic or psychographic characteristics. Examples may include your date of birth, age or age range, gender, geographic location (e.g., zip or postal code, city and province or state, mobile location), favorite products, hobbies and interests, and household or lifestyle information. We typically collect demographic information in connection with a variety of activities including contests, surveys, and other promotions.

Technical computer information

This includes any information about the computer system or other technological device that you may be using to access one of our websites or applications. We typically collect this information through automated technologies such as cookies and web beacons. Examples of technical computer information may include your computer’s IP address, operating system type, and web browser type. If you access an True North Seafood website or application via a mobile device such as a smartphone, the collected information may also include your phone’s unique device ID and other similar mobile device data.

Website usage information and California Do Not Track Disclosures

This includes information about how you use and navigate our websites and applications, including which links you click on, which pages or content you view and for how long, and other similar information and statistics about your interactions with a True North Seafood website (e.g., date and time of visit, which site you came from, favorite recipes and site activities, etc.). This information is captured using third-party tracking services such as Google Analytics that collect data in aggregate (such as number of visits to a particular page, or the amount of time spent on a web site).

Please note that Flash cookies are different from “browser” cookies because of the way in which flash cookies capture and store data. Your browser’s cookie management tools will not remove flash cookies. To learn how to manage privacy and storage settings for Flash cookies click here.

Customer feedback

This includes information that you voluntarily share with us about your experience in using our products and services, including our websites and applications. Examples may include unsolicited comments and suggestions, testimonials, or other questions or feedback related to our products. We typically collect this information in the form of customer surveys, customer panels, contact forms, and email correspondence.

SECTION 3 - HOW DO WE USE YOUR INFORMATION?

The following paragraphs describe the various purposes and features for which we might collect and use your information, and the different types of information that might be collected from you through the different methods described in Question 1 above. Please note that not all of the uses below will be relevant to every customer.

Customer service

We may use your information to provide you customer service, including responses to your inquiries. This typically requires the collection and use of certain personal contact information (such as your name or email address) and information regarding the reason for your inquiry (e.g., order status, technical issue, product question/complaint, general question, etc.). Customer service is provided through email correspondence and call center support.

Product improvement and customization

We may collect and use your information so we can constantly improve our products, tailor them to your needs, and develop new product ideas. This mostly involves the collection and use of demographic information and customer feedback.

Contests and other promotions

We may collect your information during a contest, sweepstakes, giveaway, competition, or other similar marketing campaign or promotion. These events typically require the collection and use of personal contact information (for prize fulfillment), demographic information (for eligibility determination), and, in some instances, customer-generated content.

Some of our promotions may be run on third-party social networks such as Facebook (for example, on our Facebook fan pages) and Instagram. To comply with legal requirements, we may publish or share a limited amount of information (such as name and city of residence) about the winners of a particular promotion. For more information about our contests and other promotions, please see the official rules or details posted with each promotion.

Website improvement and personalization

We may collect and use your information to improve and personalize your experience on our websites and applications. This is typically done through automated tracking technologies that collect and remember certain account login information, technical information, and/or previous website usage information.

Other general purposes (e.g., website security, internal research)

We may collect and use your information for other general business purposes, such as to maintain the day-to-day operation and security of our websites and applications and to conduct internal marketing and demographic studies. These activities mostly require the collection and use of certain demographic information, technical computer information, website usage information, and customer feedback.

SECTION 4 - HOW DO WE PROTECT YOUR PERSONAL INFORMATION?

We store your information in secure operating environments that are protected from the public and that we only allow authorized True North Seafood employees, agents, and contractors to access on a need-to-know basis. We follow generally accepted industry standards to protect personal information; however, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

SECTION 5 - WHO DO WE DISCLOSE YOUR INFORMATION TO AND WHY?

True North Seafood will not share your personal information with any third-party that intends to use it for direct marketing purposes unless we have specifically informed you and you have given us specific permission to do this.

We may share your personal information with our affiliated companies, including, without limitation, Cooke Aquaculture Inc. and companies owned by or under common control with Cooke Aquaculture Inc. (collectively the “True North Seafood Group”). True North Seafood may also share your personal information with third parties, but only in the following circumstances:

Service Providers, Agents, and Contractors

We may use third parties, like service providers, agents, or contractors to provide support for the internal operations of our websites and applications and to assist us with administering our websites and applications or the various functions, programs, and promotions available to you.

Some of these third parties may be located outside the country where you accessed this website. These third parties and its employees may encounter your personal information in the course of providing their services to us. Any such third-party must, at all times, provide the same level of security with your personal information as True North Seafood and, where required, are bound by a legal agreement to keep your personal information private, secure, and to process it only on the specific instructions of True North Seafood.

Legal and Business Transfers

We may also disclose your personal information if we are required to do so by law, or if in our good faith judgment, such action is reasonably necessary to comply with legal processes, to respond to any claims, or to protect the safety or rights of True North Seafood, its customers, or the public.

In the event of a merger or acquisition of all or part of True North Seafood by another entity, or in the event that True North Seafood were to sell or dispose of all or a part of its business, the acquirer would have access to the information maintained by True North Seafood, which could include personal information. Similarly, personal information may be transferred as part of a corporate reorganization, insolvency proceeding, or other similar event, if permitted by and done in accordance with applicable law.

Aggregate Information

We may share aggregated demographic or survey information with third parties, but this information is in anonymous form and does not contain any personal information. The aggregate information that we share may include anonymous information that is captured through the use of cookies and other similar tracking technology.

SECTION 6 - HOW CAN YOU ACCESS, MODIFY, OR MAKE OTHER CHOICES REGARDING THE USE OF YOUR INFORMATION?

You always have the option not to share any of your personal information with us.

If you participated in a promotion or program that involved a third-party and, as part of that promotion, you agreed to receive future communications directly from that third-party, you will need to contact the third-party directly to opt-out from such communications. This process may be outlined in the third-party’s privacy policy.

SECTION 7 - TRACKING TECHNOLOGY – HOW AND WHY DO WE USE THEM?

True North Seafood does make use of tracking technologies (“Cookies”, “IP Addresses”, Log Files”, “Web Beacons”) to gather certain information such as browser type and operating system, referring page, path through site, domain of ISP etc. for the purpose of improving the use and functionality of our websites and other purposes described below. Tracking technologies help us tailor our websites to your personal needs.

Cookies

We use Cookies to improve the use and functionality of our websites and to better understand how visitors use our websites and services. Cookies also allow us to communicate elsewhere on the web. The storage of Cookies on your computer provides an easy and convenient way for us to personalize or enhance your experience on our website.

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

IP Addresses

We may keep track of Internet Protocol (IP) addresses to (among other things): (i) troubleshoot technical concerns, (ii) maintain website safety and security, (iii) restrict access to our websites to certain users, and, (iv) better understand how our websites are utilized. An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet.

Log Files

We (or a third-party on our behalf) may collect information in the form of logs files that record website activity and gather statistics about web users’ browsing habits. These entries are generated anonymously and help us gather (among other things) (i) a user’s browser type and operating system, (ii) information about a user’s session (such as the referral URL, the date and time they visited our site, and pages and durations for the visit), and, (iii) other similar navigational or click-stream data. We also use information captured in log files for our internal marketing and demographic studies to constantly improve and customize the online services we provide you. Log files are used internally only and are not associated with any particular user.

Web Beacons

We may use web beacons on our websites or include them in the e-mail messages we send you. Web beacons (also known as “web bugs”) are small strings of code that provide a method of delivering a graphic image on a web page or in an email message for the purpose of transferring data back to us. The information collected via web beacons may include some of the information described in the IP Address section directly above, as well as information about how a user responds to an email campaign (e.g., the time the email is opened, where does the user link to from the email, etc.). We use information from web beacons for a variety of purposes including, but not limited to: site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalization.

SECTION 8 - E-MARKETING – WHAT IS SPAMMING AND WHAT IS OUR POSITION ON SPAM E-MAILS?

Spamming is where unsolicited e-mails are sent to you containing advertisements or marketing related materials without your consent.

We do NOT send spam e-mails. Sending e-mails without consent is illegal in many countries.

  • We will not use your personal information (including your e-mail address) for direct marketing or follow-up communications unless you give us permission. This is called “OPT-IN” consent.
  • We do not share your personal information with any third-party who will use your personal information for spam emails.
  • If for some reason you believe you have received spam e-mail from a True North Seafood, please Contact Us immediately

SECTION 9 - HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?

We store the personal information that you provide in our internal database, including our Customer Relationship Marketing (CRM) database. We will only keep your personal information for as long as it is reasonably necessary. This consideration is based on our need to answer inquiries or resolve problems, provide improved and new services, and comply with legal requirements under applicable law(s). This means that we may retain your personal information for a reasonable period after you stop using True North Seafood services or stop using this website. Following this timeframe, your personal information will be deleted from our systems.

SECTION 10 - DO WE COLLECT PERSONAL INFORMATION FROM CHILDREN?

We do not knowingly solicit or collect personal information from children below the age of 13 for marketing purposes.

SECTION 11 - DO WE LINK TO OTHER THIRD-PARTY SITES?

Our websites and applications may provide links to or features from other third-party sites including independent e-commerce sites and third-party social networks. If you link to or use such third-party sites or features, you do so at your own risk. We do not control and are not responsible for the content or practices of any third-party site, application, or feature.

SECTION 12 - CHANGES TO OUR PRIVACY POLICY

This Privacy Policy is effective as of January 1st, 2017 (updated March 2022) and will remain in effect. Any changes in its provisions in the future will take effect immediately after being posted to this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

SECTION 13 - HOW CAN YOU CONTACT US?

If you have any questions, complaints, or comments regarding this Privacy Policy or our information collection practices, please contact us at:

True North Seafood
50 Thorne Ave.
Dartmouth N.S. B3B 1Y5

Phone: (902) 454-8688